Watch Free New Movies Without Downloading! Blockbuster, Inc., features a new plan coming out in June 2008 to keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they could; but they are able to only undertake it in Blockbuster stores.
The move, announced yesterday, is an element of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company containing tried repeatedly to prevent Internet-based rival Netflix from enroaching on its market share, has were fighting a losing battle. As consumers gone after renting movies over the Internet all night . them delivered within the mail, Blockbuster was forced to close lots of its brick-and-mortar stores. However, even its online rental branch, that was meant to accept Netflix alone turf, never became as big and profitable as the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster will be setting up kiosks in the select few of the company's stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, obviously, is always that consumers must not only own an Archos-manufacturerd portable movie player, but will also still ought to drive to some physical Blockbuster location.
This seems counter-intuitive when compared with Blockbuster's main rival, Netflix. Netflix allows consumers to search a motion picture library online, request a show, and still have it delivered to their door (often by the next day). Blockbuster's move can also be hardly revolutionary in comparison to initiatives by Netflix to allow customers download and stream movies for their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users with their Apple TV box similar privileges: Movies might be searched, rented and watched in a few minutes just by utilizing a wireless Internet connection along with the Apple TV hardware connected with their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while wire companies have been offering video at will for years.
With such competition, it can be hard to discover why consumers will need to drive to your neighborhood Blockbuster only to download a show onto a motion picture player that they can have to buy by themselves.
One way Blockbuster could make this plan more lucrative is if they opened up the movie download kiosks to more portable movie players than just Archos-manufactured devices. One can suppose a kiosk than enable you to plug your iPod into and download a motion picture immediately would have potential. At the same time, Apple has long offered this service through iTunes from your comfort of your house computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will be attractive enough to lure consumers into driving with their neighborhood Blockbuster store as an alternative to using Netflix, Apple, or host of other alternatives. Blockbuster obviously has a long way to visit beat Netflix within the movie rental business.
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